Analyze quality SaaS metrics like bounce rate and time on page.History aside, this tool is a must for all SaaS SEOs, it will let you measure traffic, conversions, downloads, and pretty much everything else to do with your site. Google Analyticsīelieve it or not, this keystone of web analytics was not originally developed by Google, they acquired the foundation technology when they bought web analytics company Urchin way back in 2005. While the rest of the tools are up for debate, Google Webmaster tools are absolute essentials for SEO in a SaaS or otherwise.
Sure, they have some limitations but you get solid data right from the source. You will not get far without using the nifty tools that Google themselves provides. There is no right or wrong, a lot of it comes down to your needs and experience, and sometimes just what you feel most comfortable with. Either way, let’s explore some of the best SEO tools the pros are using. In my experience, most SEO experts use at least one of these tools from each category but everyone has their own particular tech stack they like. So, I’ve put together this list of the tools I see most SaaS SEOs use and the ones I like myself. This has led to a massive demand for SEO professionals and an explosion of SEO tools, but with so much choice out there, it can be a little daunting picking the right ones. Companies like Canva have proven that strategic and sustained investment in organic is a powerful and cost-effective method to grow a SaaS (Software as a Service) company.
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